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The Two Most Important Words In Social Media


Today, April 20th, is my birthday.

I woke up to a flurry of messages both on LinkedIn and Facebook, wishing me a Happy Birthday. Some were personal, some not as much. But the thought was still there and it had an effect on my day.

Some dismiss wishing a connection a Happy Birthday on Facebook or Twitter or LinkedIn as trivial and not business savvy. I disagree.

In this internet world of limited attention spans and "squirrel" mentalities, it's nice to pause and connect - even if it's just to say Happy Birthday.

Does it matter? Maybe not to you - but trust someone who's receiving messages as I write this - it does to the person who is getting those messages.

I often maintain that the "7 touches" rule of sales - takes 7 times connecting with a prospect to make a sale - has turned into 17 touches thanks to social media.

Even a small gesture like wishing someone a Happy Birthday can make a difference, putting you back in front of a prospect, business partner or even a friend.

So the next time you see a birthday notice pop up for your connections on LinkedIn, Facebook or Twitter - take a second and wish them a Happy Birthday. Personalize it if you are so inclined and make their day!

You - and they - will be glad you did!

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Chuck Hester is the Chief Communications Officer for Big Think Innovation, a business architect consultancy that helps companies plan, grow and build their futures. He is also a LinkedIn trainer and speaker, helping businesses get the most out of LinkedIn, while teaching them how to communicate effectively. Contact him directly at chuck@bigthinkresults.com.

Need help with LinkedIn? Feel free to message Chuck and ask about one-on-one and group LinkedIn Executive Training.

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