As a marketing communications professional and social media maven, I work with clients on a variety of projects, helping to get the word out about a new product, service or initiative. I’m always striving to do good work and pay it forward whenever possible.
Now, I’m faced with my biggest marketing communications challenge to date: promoting my wife’s Indigiegogo campaign to help her get a service dog.
You see, my wife Stephanie has civilian PTSD that causes panic attacks, nightmares and an inability to be in crowds. I won’t go into the whys or the specifics; you can read that in the link below. But we both believe in our hearts that a service dog will help her tremendously and allow her to return to a career as a public speaker.
Along the way I am trying to apply all the experience and knowledge I have accumulated as a marcom pro – sharing with influencers, telling her story to connect with our audience. It’s been an interesting journey.
Of course, there’s an “ask,” it’s an Indigiegogo campaign after all! Take a moment to watch this amazing animation video that tells her story:
Chuck Hester is the Chief Communications Officer for Big Think Innovation, a business architect consultancy that helps companies plan, grow and build their futures. He is also a LinkedIn trainer and speaker, helping businesses get the most out of LinkedIn, while teaching them how to communicate effectively. Contact him directly at email@example.com.
Need help with LinkedIn? Feel free to message Chuck and ask about one-on-one and group LinkedIn Executive Training.